“rancs LOVE!” These two words have come to define who we are as a company and as member of our communities. “rancs LOVE” defines how we treat our team of local kids, our partners and our guests. “rancs LOVE’ is what goes into every cup, cone, cake and coffee we make. “rancs LOVE” is that beacon in the sky that drives us to constantly improve, to make great ice cream and to bring happiness to your day. “rancs LOVE” drips down the side of the cone and we scrape every last drop out of those cool lime green cups. “rancs LOVE” is that slurping empty straw sound we all dread. come by and see “rancs LOVE” for yourself
I learned customer service from seeing my Dad assisting clients at Macy’s in NYC in the ‘60’s, from my job as a paperboy as a kid, to my job as a waiter at the Posh Nosh Deli in the 70’s, where Harvey Kopman, the owner, became a role model. Harvey taught me that customer service was key. But so much more has evolved for me. I have developed the vision that we engage the customer as opposed to waiting on them. It boils down to delivering a great product with over the top service so that the customer will remember and want to return and bring their family and friends.
In 1981, at 27 years old, I moved to Boston to help my brother in managing Toscanini’s Ice Cream. I came to the city with $300 and a good work ethic. During the four years I worked at Toscanini’s, I learned so much and was given leeway to create what I thought would work and enjoyed serving a neighborhood that was a pallet of diversity and economics, Central Sq, Cambridge.
In 1985, I launched rancatore’s ice cream, in Belmont, Mass. Through word of mouth, faith in my product, and a marketing campaign built on supporting the schools and churches of Belmont and Watertown my business slowly grew. I gave many samples of my ice cream to customers, encouraged staff to do the same, and steadily started to attract the attention of families, town members and the local press.
I continue to grow rancatore’s ice cream, but insist on providing the same vision that I started with in Belmont; great customer service, outstanding product, made from scratch toppings and giving back to the communities that support our stores.